What the programs seeing the most founder adoption do differently, and three moves you can make this month.
Founders with two or more perks
01 · What adoption looks like
Claims spike in the days after a program does something specific. The two biggest spikes this fall came from two different moves.
The takeaway
Pick a day. Get every founder the code that day, then put a live session on the calendar.
North American Venture Hub
Sent the code to the whole cohort at once
Week one brought 42 claims from 14 founders.
42
23
10
13
Week 1
Week 2
Week 3
Week 4
North American Venture Accelerator
Ran a live 30 minute walkthrough
Three weeks before
2 claims
Day of the session
14 claims
02 · How founders build their stack
Almost half of founders (46%) start with a cloud credit from AWS, Google Cloud or Microsoft. From there they add the tools that run the company.
The takeaway
58% of founders stop at one perk. Getting them to a second is the biggest lever you have.
Most claimed perks
Founders who claimed each one
AWS Activate
289
Google Cloud
231
Microsoft
173
GitHub
130
Notion
107
Stripe
97
HubSpot
78
Slack
64
Average value per founder
By how many perks they’ve claimed
$48,200
$123,700
$278,100
1 perk
2 to 3 perks
4+ perks
Asked for next
AI tools. Requests this fall leaned toward AI infrastructure credits, model access and AI-native software, and that’s where we’re focused on adding next.
03 · What’s driving adoption
What works best is the pair: an email that gets founders signed up, then a live 30 minute session with our team. Here are the fifteen programs we reached out to in October. Each square is one program.
Email + live session
4 of 5 started claiming
Email only
4 of 10 started claiming
Early read, two to three weeks of data. Filled means founders started claiming after outreach.
claims per week after email plus a live session
1.4x
across the rest of the network, same weeks
04 · From the programs
Director of Programming, North American Venture Hub
Launchbook had gone quiet here for a few months. After a check-in from our team, they put it where founders already spend time.
“Thanks so much! We are now working on a campaign to share Launchbook with more of our founders.”
Program team, North American Venture Accelerator
After one on one outreach to each founder, they started a campaign of their own.
“Thank you so much!! Founders will be so happy.”
Director of Accelerator Programs, North American Venture Accelerator
Our team confirmed the Microsoft investor network route their founders had asked for, the day of their walkthrough.
“Thanks again for including us in the Landing Pass!”
Managing Partner, South American Venture Program
Between cohorts, they’re sharing the founder guide with alumni and opened their space to founders across the network.
05 · Your move this month
For GVN members
Thirty minutes, live, with your current cohort and alumni.
Keep reading
Launchbook
Your founder perks site
launchbook.com
Membership
What GVN members get
Explore membership
Perspectives
More from The Work
Read Perspectives
Figures consolidated across Launchbook and the GVN Perks. Values reflect the current catalog value of each redeemed perk. Data through November 4, 2026. Program names are withheld; examples and quotes are shared to show what’s working across the network.